The sense of smell is the most powerful and most underrated sense. So powerful, in fact, that the sense of smell is 10,000 times stronger than our other senses (we can detect more than 350,000 chemicals) and that 75% of human emotions are generated by the sense of smell.
The human sense of smell plays a very important role in memory because of scent receptors in the nose directly connected to the part of the brain that is responsible for memory and emotions. When we smell a new odor, we automatically link an emotion to it. The unbreakable link between scent and emotion enable us to understand, create and comprehend our world. It also enables us to recall smells with much accuracy compared to visual cues.
Creating a signature scent that conveys the brand’s values and essence establishes an unconscious and unforgettable connection that traditional media cannot do. After all, in a competitive business environment where brands have an increasingly difficult time differentiating themselves, scents play a vital part of brand communication to attract consumers, generate more revenue, improve customer satisfaction, enhance the perception & recall of the brand and deepen brand loyalty.